PRESS
For press inquiries please email sadeshaniya@dossierny.com
COMPLEX - SEPT 2021
The founders of the womenswear label Sadé + Shaniya have experience working with factories in China and Sri Lanka via their 9-5 jobs in the clothing business, but they’ve still opted to produce in New York, where they’re both from…
"Although it’s usually cheaper to produce overseas, local designers who manufacture their labels in New York say they are able to learn more about garment production because they are close to it."
XO NECOLE - AUGUST 2021
Because Black women are the blueprint.
"As Black women, we want to be safe, we want to be able to control our narratives and our lives. This brand for us isn't just popularity. It's so we can have the freedom to be our absolute selves and create how we want to create, tell our story how we want to tell our story, and live how we want to live - and be an avenue for other people to do the same. The overall goal is to be able to support other women and other creatives in their endeavors."
THE GLOW UP - FEB 2021
The Best Gifts for Every Type of Person (That Happen to Be From Black-Owned Businesses)
For the sister who loves Baggu
“This lightweight lavender bag (that’s also available in black and silver) has that formless shape you already know she loves, but is slightly less common-looking thanks to its hand-sewn, pleated body.”
NEW YORK MAGAZINE - DEC 2020
The Best Gifts for Every Type of Person (That Happen to Be From Black-Owned Businesses)
For the sister who loves Baggu
“This lightweight lavender bag (that’s also available in black and silver) has that formless shape you already know she loves, but is slightly less common-looking thanks to its hand-sewn, pleated body.”
REFINERY 29 - NOV 2020
60 BLACK-OWNED BRANDS TO SHOP FROM THIS HOLIDAY SEASON
“Founded in 2015 by lifelong best friends Sadé Lewis and Shaniya Charles, Sadé + Shaniya is a fashion brand grounded in creativity, innovation, womanhood, and culture, according to their website. Their standout item? The Mora bag, an iridescent wristlet bag that, at $60, is also affordable.”
#43 ON THE LIST
@unpopcultr
UN|POPULAR CULTURE - NOV 2020
Two Black girl best friends living in New York City going to Fashion Institute of Technology together and launching a chic apparel brand sounds like the premise to a remake of The Hills or a feature film Black women would run to the theater in droves to see but it is the lived experience of designers Sadé Lewis and Shaniya Charles. The brand, appropriately named Sadé & Shaniya, sets itself apart by aligning itself with themes that run much deeper than fashion and personal style. In their latest collection, Looking Glass: The Capsule, the designer duo incorporated themes of perception and self-reflection utilizing soft colors that recall feelings of growth and tranquility. The capsule evokes a highly relatable duality of being both tender and strong, introspective and outspoken, a multi-dimensionalism that informs the synergistic nature of their working relationship and friendship. Read more to learn about the origins of the brand, their creative process, and the innovative use of 3D/AR technology in their most recent fashion show.
COMPLEX - OCT 2020
Black-Owned Brand Sadé + Shaniya Launches New Capsule Collection Using 3D and AR Technology
"Like many other brands, due to the pandemic, we had to change our plans to release our capsule collection," co-designer and co-founder Sadé Lewis said of the brand's inspiring and experimental approach to unveiling the new collection, pre-orders for which launched Monday. "Inspired by the unique ways brands were presenting their latest collections despite all of the restrictions, as well as our love for the traditional runway style, we brainstormed and decided to incorporate both digital and physical elements to our show."
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@BRAINWASH.CLUB
BRAINWASH.MEDIA OCT 2020
Drawing inspiration from the “House of Mirrors” and the women surrounding them, the capsule is composed of textiles that would bounce off light and create movement in the body. “While the textiles we choose are not overtly reflective, we wanted the textiles to embody the qualities of each woman we envisioned: buoyant, soft but yet solid,” explains co-designer and co-founder, Shaniya Charles. “The luxe velvets, corduroys, hammered textured silks, flowing pleats, and moiré seen throughout very much reflects the qualities of the women we know and love dearly.”
AFRO TECH - OCT 2020
Interview with Sadé & Shaniya by Njera Perkins
With many brands leaning on technology during this time where in-person interactions are so limited, Sadé + Shaniya wanted to stand out as a brand helping to integrate tech into the fashion world.“
I have been interested in [AR tech] for a while, but didn’t dive into it until this year,” Lewis revealed. “We both have always loved the traditional runway experience and used to model together in high school. We decided to go for a mixed reality approach – blending 3D, AR, and physical. It pays respects to our upbringing and the future of fashion.”
@COLLECTIVESHADES
CO//ECTIVE SHADES - NOV 2019
L+A: What made you want to start your own label?
Shaniya - Starting a brand didn’t really click until we were in college; and with the background we have in design and marketing, it pretty just came naturally. Additionally between both of our majors in Marketing and Production, we had a really good balance to create our own clothing company.
Sadé - We also participated in the black student union fashion show and created our own collection. From then on, we just decided to keep moving forward with it.
WHAT’S RELEVANT TV - AUG 2018
Season 4, Episode 3: Sadé and Shaniya Talk Fashion.
ON THIS NEXT EPISODE, OUMOU INTERVIEWS THE GIRLS BEHIND SADÉ | SHANIYA, A WOMENSWEAR CLOTHING BRAND. THE GIRLS GO A BIT DEEP ABOUT THEIR LOVE FOR FASHION, WHAT IT TAKES TO BE A GREAT DESIGNER AND MORE.
@WHATSRELEVANTTV
@theafrobleus
THE AFROBLEUS MAG - SEP 2017
Interview with Sadé & Shaniya by Asia Riddick
“For us clothing is just the door to open many other things that we want to do, like philanthropy… things for women of color and so many other things. This is just the vehicle.”